For sales professionals, one of the most dreaded duties, is to make cold calls. I know it’s the one thing in sales I really dislike. My question to all of you is…is it effective?
Every time I cold call an office I try to leave with something. One of my managers once taught me that. You are probably not going to leave with a sale, you may not even leave with a follow up appointment. If you can’t get an appointment with your target audience, then you should at least try and leave yourself a reason to go back. In my opinion if you can leave with something and give yourself a reason to go back then you have done a good job.
I recently have travelled with my manager who insisted to the receptionist to take our cards back to the doctor because he would want to see us after the receptionist said the doctor would call us if he was interested in meeting with us. I understand her method was to get the doctor to see that we were there, however, the doctor ended up telling the receptionist himself that he was not interested in seeing us. Now, my question to you is was it a successful cold call? One can argue that I will not waste my time there anymore because he is clearly not interested, one can also argue that I do not feel comfortable going back into that office because of that particular call.
Tags: cold call, Doctors, meeting, sales, sales professional
September 1, 2008 at 2:23 pm |
Make your cold calling more effective by calling upon warm companies. That are companies that have visited your website. Information you get from a website visitor identification by company name web service. LEADSExplorer
September 3, 2008 at 10:38 pm |
I was thinking the same thing as “Engago Team”. The trick is to call the right people and give them the right message. And at the risk of giving an out right product pitch, my company, Genius.com can help. At Genius we provide email marketing solutions that allow you to instantly track who opens your email and then who visits your website. You get instant intelligence in which prospects are interested and what they are most interested in. When you pick up the phone you’ve got info into not only who you should call but what you should say during the call. It’s pretty cool. You can find out more at http://www.genius.com.